Don't Underestimate The Importance Of Photos When Selling Real Estate


Take a look at the above image. 

Every now and then a listing pops up on MLS where this is the one and only “photo” used to advertise the property. 

What are these sellers thinking? 

More importantly, what is their realtor thinking?

Everyone knows that homebuyers use the internet as an information source and visit public sites (like and agent sites, like ours!), to search listings and browse photos. 

Buyers want to see photos, photos, and more photos!

As listing agents, a crucial part of our marketing plan involves hiring a professional photographer so that we have an assortment of great pics in our arsenal. 

Quality photos play an important role in a buyer’s decision to pursue a property or not. 

Online search tools can produce up to hundreds of listings for buyers to choose from and the quickest way for them to thin the herd is to throw aside anything with bad photos (or worse, no photos at all).   

Granted, interior photos of a property may not always be an option. 

If the home is tenanted the sellers may be limited to using photos of the exterior or, in the case of a condo, photos of the building amenities and the common elements (the gym, rooftop terrace, lobby, etc). 

That’s fine.

Some photos are still better than none. 

But care should always be taken to use quality images. 

Below are a few choice listing photos we found online.  Would any of these make you want to contact the listing agent for more info or visit the open house?


If you’re thinking of making a move and would like to know how we can help, contact us for more info.